China is the biggest automotive market in terms of sales and car manufacturers like Cadillac, the luxury brand of General Motors, is a very active player in China. The total number of dealers for the American brand is now 150 or double of what it had just last year.
By 2014, Cadillac wants to see its number of dealers grow to around 250 and hopefully have a sales numbers of 100,000 units a year by 2015, up from 30,000 in 2012.
We all know that achieving these goals needs more than just adding dealers to Cadillac’s network. The carmaker is also planning to build more cars in China for the booming local market. The first to hit the production pipeline in China will be the XTS sedan that will have a turbocharged 2.0L that is still unavailable in the U.S.
Other features of the XTS sedan that will be made available for the Chinese market include the Magnetic Ride Control or MRC suspension, infotainment system, and a host of safety systems.
The production of the XTS in China will surely have an effect on the production in Ontario but the additional sales in China will be pulling up the demand in other markets. The boost in sales elsewhere will help the brand and that includes growing the business further in the United States.